Numerous leading film stars will be engaged as spokespersons for Desert Star including: Charlize Theron, Brad Pitt, Angelina Jolie, Mel Gibson, Clint Eastwood and Morgan Freeman – all of whom have been outspoken in their affinity for Southern Africa.
These celebrities will be invited to attend the first groundbreaking ceremony which will increase media interest around the event and emphasize the film production aspect of the Desert Star development.
Our aim of aligning with leading Hollywood celebrities is to enable funding opportunities for Desert Stars variety of social development and upliftment programs.
The Desert Star Marketing Strategy encompasses a range of high-level Marketing Principles and a 'producer’s instinct' for collaboration, innovation and relationship building. Our Marketing Strategy is being rolled out world-wide. Our objective is to position the Desert Star development as a destination of choice to the international film industry.
Due to the close collaboration of Desert Star with key stakeholders within the international film industry, our ability to build and retain solid relationships with the world’s top film producers and directors in strategic territories is significantly enhanced.
A comprehensive press campaign will be targeted at the local and international media industry, leveraging the hybrid, yet self-sustaining, components of the Desert Star development.
Desert Star South aims to unite Southern African film producers and film directors by providing them with a unique opportunity to showcase their exceptional abilities, organizations and projects through their direct association with this magnificent venue. Top local producers will be encouraged to market the Desert Star South permanent film sets as their own, thereby attracting an even larger pool of international films to the region.
It is impossible to visit Africa and leave this incredible continent unchanged. Most movie stars who visit, leave with the burning desire to return in order to not only experience that special African atmosphere, but to more importantly make a difference in the lives of the Africans that they have met both on and off set. The Desert Star Marketing Team is perfectly positioned to facilitate celebrity interest in Africa.